EFI Increases Customers’ Profit Potential with new Variable Data Opportunities

FOSTER CITY, CA—Jan. 23, 2007—EFI (Nasdaq: EFII), the world leader in color digital print servers, superwide format printers and inks, and print management solutions, today announced several recent developments supporting the company’s intent to drive the ubiquity of variable data printing (VDP), which represents a significant new revenue stream opportunity for its customers. EFI will have a major presence at the PODi (Print On Demand Initiative) Applications Forum, which will be held Feb.12-14, 2007 in Anaheim, CA, where the company will launch the Fiery® FreeForm Kit, a new tool to help customers implement personalized, one-to-one marketing campaigns. And in an industry first, EFI recently passed all of the tests in the PODi PPML (Personalized Print Markup Language) Test Suite.