EFI hosted a seminar in New York City geared toward in-plants

By Bob Neubauer

EFI hosted a half-day seminar in New York City specifically geared toward in-plants. The goal was to show them how a Web-to-print workflow in the form of a digital storefront can make their in-plants stronger by making it easier for customers to work with them. (See a video of this seminar in the Video section of our home page.)

Held in an office overlooking Times Square, the seminar also stressed how the data collected in the job submission process can be integrated with an MIS system to let in-plants evaluate jobs and give customers personalized feedback.

To illustrate how a digital storefront can benefit an in-plant, EFI’s Heath Cajandig, formerly with University of Missouri-Columbia Printing Services, described how adding a storefront helped halt declining volumes at MU and brought in new customers who had never used the in-plant. The digital storefront changed the way the campus viewed Printing Services, he said, and positioned it to be successful and move into variable data printing.

For those implementing an online ordering system like EFI’s Digital Storefront, he cautioned them not to let e-commerce replace customer service. At MU, he said, the in-plant called each customer that sent a job through its digital storefront.

Having an online job submission portal, he said, makes it easy for customers to send work to your in-plant. And with automated PDF conversion, they can send work in any application.

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Bob Neubauer Author's page

Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.

EFI Brings Seminar to Times Square