For those implementing an online ordering system like EFI’s Digital Storefront, he cautioned them not to let e-commerce replace customer service. At MU, he said, the in-plant called each customer that sent a job through its digital storefront.
Having an online job submission portal, he said, makes it easy for customers to send work to your in-plant. And with automated PDF conversion, they can send work in any application.
- Companies:
- EFI
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.