EFI buys Online Print Solutions

EFI has acquired Online Print Solutions (OPS), a Web-to-print and cross-media marketing firm, for an undisclosed amount. The deal will add OPS to EFI's Productivity Software portfolio.

OPS brings a decade of experience developing and deploying applications to manage the needs of corporate storefronts, retail sites and online design to variable data and cross-media solutions. Its customers include many commercial printers throughout North America, Europe and Asia.

EFI intends to continue to offer both Digital StoreFront and OPS products to the market, and in the near future, integrate key OPS features and technologies supporting cross-media marketing and variable data printing into the EFI Digital StoreFront platform, as well as with EFI MIS software.

EFI also plans to integrate the OPS platform into its industry-leading Fiery digital front ends, so that OPS clients may enjoy seamless connectivity to the wide range of Xerox, Ricoh, Canon, Konica Minolta, and other Fiery driven printers. In addition, EFI plans to combine the two platforms so that OPS and Digital StoreFront users will have an easy migration to a platform incorporating the best of both technologies. EFI will provide this new platform to all clients with current maintenance contracts on either system at that time.

OPS, which consists of privately held DataCreation Pty Ltd, an Australian company, and Online Print Marketing Ltd., an Irish company, has offices in Dublin, Ireland, in Boston, and in Sydney, Australia.