Educating The Medical Field

"We've gotten much bigger over the past five years, adding the Heidelberg and other equipment," he says. "That was because the customers wanted everything to be bigger, better and prettier."

Now, says Collins, his customers' needs are changing once again.

"Right now we need to figure out what the trends are with our customers. So we hold meetings with the clients. You really have to listen," he says, adding that the in-plant participates in meetings with managers from other divisions in the organization.