Editor's Note Variable Tactics

Commercial printers are already spreading the word about their variable printing capabilities; don't let them beat you to it. Stress to your organization that, as an internal operation, you'll keep the organization's database from leaving the building, enhancing confidentiality.

Start planting the seed now in the minds of your marketing folks. Variable printing is indeed in your organization's future. Don't squander this chance to get in on the ground floor.