Editor's Note Variable Tactics

Some of the departments Barbara wants represented on this committee are public relations, information technology, design and finance. She feels it's important to have finance involved from the beginning so the process doesn't get delayed by questions once everything is ready to go.

Barbara's plan is exactly what other managers will have to do to get the ball rolling. Gather the right people and show them how personalized printing can help your organization. And don't let the size of your in-plant deter you either. Barbara has a five-employee shop, yet she's moving ahead.