Editor's Note Variable Tactics

I sensed a lot of interest among the in-plant managers at these sessions, but also a bit of frustration that more guidance hadn't been provided.

Then, without even searching, I found some guidance.

After the conference, as I usually do, I visited an in-plant, this time at Georgia Perimeter College. In my discussions with Assistant Director by Barbara Lindsay, she mentioned her plans to bring variable data printing to the school. She is trying to put together a committee to discuss the merits of bringing variable data to the college's printed materials. The committee will analyze the college's database, discuss whether a new digital printer is needed and look at how materials will need to be redesigned.