Editor's Note The Digital Message

Sure, not every in-plant needs digital printing. Workloads vary drastically. But I've visited several and heard of many more that are still shooting film and burning plates to print 200 memos. This is, quite bluntly, a waste of money.

Yet when I bring up the idea of getting new, digital equipment, many managers immediately start shaking their heads, saying things like, "Our company would never give us money for equipment." That initial outlay, though, would quickly pay the cost of the equipment in reduced waste, better efficiency and new business.