Editor's Note The Digital Message

I was in Rochester, N.Y., the other day at a meeting with Xerox executives. Though they had a lot of interesting things to say about their strategy for leading "the new business of printing," one item in particular grabbed my attention.

Anshoo Gupta, president of the Production Systems Group, said that despite all the buzz about digital printing over the past decade, despite all the advancements in digital technology, many printing establishments still have not bought into the digital message. They are still printing nearly everything with offset presses, whether short-run or long.