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• A strategic perspective on ancillary services
• Sales tracking from ancillary services
• Benchmarking of ancillary service offerings
• Strategies to profit from ancillary services
• Tips on expanding your market space
Ronnie H. Davis has served as chief economist of Printing Industries of America/Graphic Arts Technical Foundation since 1988. His responsibilities include strategic, business, management, and employment policy research; economic analysis and forecasting; market research; international business issues; and the association’s futures studies program. He is the 2005 recipient of the Neil Richards Visionary Leadership Award for applying innovative, futuristic thinking to the graphic arts industry.
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