Easing Into E-commerce

"Our business model is based on serving the small- to medium-sized printer, which we feel is an underserved market," says David Steinhardt, vice-president of industry relations. "We're providing a full array of service from store to auction to community, rather than only selling product. We also produce a daily newsletter that's sent out to thousands of printers, keeping them abreast of what's happening in the industry and providing them with the information they need to become more profitable."