Easing Into E-commerce

"That was as far as my salesmen could go in a day and still get home for dinner. Occasionally I'd get a job in Nebraska or Arizona, and when they found me they were delighted because I could do so many different things," says Robb.

"With the Internet and 58K.com, printers benefit by finding new customers that never would have found them otherwise," Robb continues. "They can fill up their capacities and capitalize on what they do well. If someone in Nebraska wants to have postcards printed, for example, there may not a lot of postcard printers to choose from." By posting the details of their job on an auction site, they might hook up with a printer in California who does a ton of postcards.