E-commerce - Take The Plunge

"Don't confuse the automation of administrative tasks with the elimination of a customer relationship," says Dave Hannebrink, senior vice president of marketing and business development at Noosh.

"Schmoozing" with customers has become an accepted practice in sales. But while building relationships with other vendors and customers is important (particularly if problems develop), at times you may just want the most cost-effective and efficient method for getting the job done.