E-commerce - Take The Plunge

"It's like signing up for anything," explains Brenner. "You can't just call and say 'ship this to me and bill me.' You have to get credit approval."

User information can be labor intensive, but it is generally only entered during the setup period when a user first gets started using a particular Web site. Once that information is in the system (via "cookies" or user-specific logons), you don't have to enter it again.