E-commerce - Big Interest, Little Action

"There is some value in what they're doing," Grouzard concedes. "Unfortunately in our case it's not going to be much of a benefit."

Reserved Curiosity

It's true, the value is there—especially for in-plants that aren't as large or advanced as Allstate and BYU. These shops could surely benefit from the services e-commerce vendors provide. But for the most part, they've been holding back. The marketing campaigns and successes of these vendors have piqued their interest, but they're waiting to see which companies survive the inevitable shakeout. They're waiting for their customers to become more 'net-savvy.