E-commerce - Big Interest, Little Action

"This business is about relationships," maintains Tim Poole, vice president of operations. "If we can develop better relationships with our clients and add value with Noosh, that's something on which I can't put a price tag."

But this assumes that customers are ready to communicate via the Internet—and in many in-plants they are not. David B. Liss, graphic communications manager at the San Diego County Office of Education, says his customers would rather use the phone to learn the status of jobs than click through several pages on a Web site.