Duplicating Success

As digital technology improved through the late 1990s, the shop added three Ricoh Aficio 1105s and a Canon CLC1000. The 600-dpi Aficios were an upgrade over the 300-dpi Xerox copier.

RDS improved its turnaround time and started to bring some outsourced work back in-house. But while the Canon printed in full color, its run length was limited and not cost-effective for spot color. The color issue became more pronounced as RDS started printing more direct mail pieces.