drupacube – a Program Tailored To Print Buyers

The chief attraction of the drupacube is its location off the actual fairgrounds but in their immediate vicinity – that is, in front of the Congress Center South, on the banks of the Rhine. The site of the drupacube sets it apart, making it clear that it serves as a separate access point to the trade fair for a specific target group. Integrated into the regular trade fair activity, it would have become another way station instead of a portal.