Drupa--Direct Imaging Takes Center Stage

On demand book printing was big, with IBM, Xerox and others showing systems that output bound books from digital data.

Variable data printing was all the rage, as well. Heidelberg touted its glories when promoting its NexPress 2100, IBM talked about personalizing statements with marketing information tailored directly to the recipient, and Xerox demonstrated 1:1 marketing technologies such as color custom catalogs.