Drupa--Direct Imaging Takes Center Stage

Heidelberg and Xerox, the two giants of the printing industry, have been pulled into competition ever since Heidelberg debuted its Digimaster 9110 a year ago. Heidelberg recently shipped its 1,000th Digimaster, proclaiming it had exceeded its first-year sales objective by more than 25 percent. Perhaps spurred on by this news, Pierre Danon, president of Xerox Europe, announced that Xerox would overtake Heidelberg as the leading vendor in the worldwide graphic arts industry by 2003.