Driving The Digital Route

The shop carefully preflights data received from customers, checking for correct fonts and file links with the assistance of software. Clipson maintains that preflighting can be much more than a necessary evil, however.

No PageMaker Prejudice

"It can really be a way of binding your customers to you," he says. "We do a lot of PageMaker work, and the industry as a whole doesn't like PageMaker. But we've found that's a prejudice; it's not a real limitation of PageMaker. So by training ourselves to work with PageMaker, we have bound certain customers to us because that's what they prefer. So we always try to learn an application the customer prefers to run well enough to support it."