Driving The Digital Route

Keeping Up With The Customers

The situation is a bit different at University of California-Berkeley Printing Services, where it was actually the customers who encouraged management to modernize rather than the other way around.

The in-plant, which has a UC system-wide customer base but competes with outside shops on bids, handles a variety of presswork ranging from book covers to posters to annual reports, along with DocuTech digital printing and basic copying services. But in a city nestled close to the Silicon Valley, digital workflow was the only option for many customers.