Drag, Drop... Done

LaBaugh agrees. "If a printer services a client who will accept only a halftone dot proof, then yes, dots are important," she says. "But on short-run, digital press runs, we are finding that contone proofing has been accepted as the contract proof because of the lower cost per proof.

"One ad agency uses a digital proofer and plans to supply the same machine to their clients so they can see the actual proof out of that proofer," adds LaBaugh. "It's like having the press right there in their offices."