Production Inkjet: Time to Invest?

Waiting around to see what's behind "door number two" is not the best approach to take, agrees Noel Ward, editor-in-chief of packagePRINTING magazine.

"We've seen over and over how companies that adopted earlier digital printing technologies have found success and positioned themselves to better compete in their markets," he says, "Printing has become very much technology-based, and adopting a new technology, such as high-speed inkjet printing—assuming you have the volume to justify it—can be a strategic decision for business success.