An Idle Digital Color Printer? Not Likely
Don’t put off the decision to move into digital color printing. Once you add this capability, business will find its way to you.
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Rick Wise
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My point is that once you’ve presented your customer base with an acceptable rush printing option, they do not forget about it. Did this kill our offset business? Of course not. Our presses are as busy as ever. Quantity considerations alone will keep offset going for another decade or two, at least—possibly forever.
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Rick Wise
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