An Idle Digital Color Printer? Not Likely

But the explosive growth is happening, I am convinced, due to a whole new kind of printing previously not offered at our plant. Our customers weren’t particularly interested in digital output versus offset. They were interested in getting 1,200 four-color brochures delivered within 48 hours though. So the first time they used digital color output was by necessity; it was their only option. But now they are aware they have a super-fast turnaround, high-quality color printing option. Color printing projects involving short runs and fast turnaround are suddenly possible.