An Idle Digital Color Printer? Not Likely

This is exactly the kind of question we pondered long and hard prior to our purchase of a Xerox iGen3 last December. Where would the business come from for our new machine? Would we be “robbing” color work from our offset presses? Is there some big pocket of business out there waiting for us to buy a digital color printer? When you’re about to spend so much money, these kinds of questions can keep you up at night.