An Idle Digital Color Printer? Not Likely

Variable data output factors in as well. We are producing it, and it is challenging, but it’s an important part of this new pool of business. The keys to variable data are education (internal and for customers) and pricing. Someone on your staff has to become an expert in it. And you have to charge more for this expertise and service—not necessarily with a higher printing rate, more likely through setup and data manipulation charges. At least that’s what we are finding to be true. IPG