Don't Get RIPed Off

ECRM: With the exception of Ad Send, I don't see a big rush to PDF just yet. That could change whenever the few shortcomings with the format are dealt with. Being somewhat of a Mac fan, I would like to see a Chooser level PDF driver that used PAP and allowed for input of job ticket information.

Harlequin: PDF as a file transport format is well suited to general document processing and other black-and-white work, but it still is not adequate for quality color printing applications. Until the market fully embraces PDF as the primary file format in use, we at Harlequin will continue to view it as only one of many file formats that the RIP needs to accommodate.