Its Web strategy, talented staff and dedicated customer care have made Washington State University's in-plant one of the country's most successful.

By Mike Llewellyn

"We realized quite some time ago that the Web is going to be everywhere, and we saw print volume moving to the Web, so we wanted to position ourselves to be that [service's] supplier to the campus," she explains.

To stay two steps ahead of the game, the in-plant trained or repurposed a section of its staff to handle Web design—an easy fit for a team well adjusted to graphic design.