Its Web strategy, talented staff and dedicated customer care have made Washington State University's in-plant one of the country's most successful.

By Mike Llewellyn

The staff, and the community it is drawn from, is the backbone of this university in-plant. Most of the press operators on the WSU payroll have been with the in-plant for more than 15 years, and the majority of employees plan to retire from the shop. But with 52 full-timers aided by 35 student employees, it might seem difficult to drum up expert help in a remote college town.