Washington State University: Doing It All, Only Better
Its Web strategy, talented staff and dedicated customer care have made Washington State University's in-plant one of the country's most successful.
An "external committee" is made up of the in-plant's own customers. It provides valuable feedback to the "internal committee," which then implements the changes needed to keep up with shifts in customer demand.
Right now, customer demand is shifting toward the need for a digital workflow, says Rigby.
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