Doing Everything Right

"Our capabilities have grown immensely over the last four years since we started insourcing," Thomas continues. "A good example is prepress. On the inside, in-plants are using the same software package. They're not knowledgeable about other types of software that are available or are being used in the outside. When you're printing for the outside, you get a lot more requests--a lot of different requests--and you have to have those capabilities. Having a wide variety of fonts, is another good example. You have to have them, or you won't get the business."