Doing Everything Right

"We're also installing a Ritzo photographic mini lab, which will let us go from digital files to printed photographic sheet—a capability that will help us create high-quality photo business cards. We hope this will give us a marketing advantage with outside sales."

A new market that Creative Services has started to explore is limited-edition photographic printing. Due to its high-end quality reproduction capabilities, the in-plant recently took on two such jobs. For one, an artist wanted 1,000 prints made of a ceramic piece the artist had created. A Creative Services photographer shot the artwork and converted it to a print.