Variable Data Printing: A RECIPE FOR SUCCESS
Do you want to provide variable data printing but aren’t sure how to begin? This ‘recipe for success’ will help you get started.
Measure Success: To measure the effect of personalization in a direct mail campaign, you will need a response mechanism:
• How will the customers and prospects respond in such a way that you will know what generated those responses?
• Will you simply measure sales records or perhaps an increase in telephone or Internet inquiries?
- Companies:
- EFI
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