Variable Data Printing: A RECIPE FOR SUCCESS
Do you want to provide variable data printing but aren’t sure how to begin? This ‘recipe for success’ will help you get started.
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Kathy Wilson
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Define Success: Once you’ve identified your partner, the two of you should define success. Success may be gauged by reaching a target response rate or specific return on investment over a period of time. It can be measured in terms of more sales or larger sales. Success may also be defined in comparison with results from other marketing programs.
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Kathy Wilson
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