Variable Data Printing: A RECIPE FOR SUCCESS

“It really did rejuvenate us,” he says of VDP. “What we are doing now is definitely not a commodity.”

Go Beyond Bland

Today, VDP provides personalization opportunities that are light years beyond the bland, unsophisticated direct mail of the past. Printers can dynamically assemble four-color images, charts, text and other objects to create attractive, highly customized documents that increase the readability and the response rates of direct mail and many other forms of communication.