Variable Data Printing: A RECIPE FOR SUCCESS

Savvy printers get it. When they realize they can offer their direct mail and marketing customers a service that can increase response rates by 36 percent, increase the value of an average order by 24.5 percent, improve response time by 33.9 percent, improve customer retention/repeat orders by 47.6 percent, and improve overall revenue and profit by 31.6 percent, the business benefits of VDP become clear.