Variable Data Printing: A RECIPE FOR SUCCESS

Change is afoot, however, and for good reason. According to Ralf Schlozer, associate director at Info­Trends/CAP Ventures, a digital print and document technology analyst, 23.6 percent of all digital print jobs currently contain variable data. He predicts that the growth of variable data printing (VDP) will be driven by further price declines in the cost of digital color pages.