Do Away With Proofs

I was a production supervisor in the field office of a weekly news magazine, and the editorial department used to send Matchprint scatter proofs of photos running on some of the pages. Later we pulled Kodak Approvals then DuPont Waterproofs at the plant. We found that it did not matter in regards to print quality because we went for the ads first then the edit proofs. Afterwards, the art department would not ask for proofs but ask the printers to give special attention to specific pages.