Do Away With Proofs

Now we have the question of which proof should the pressroom use. Do they split the difference and not match either proof, but make each page commercially acceptable? Do they try to match one proof and let the other fall where it may?

Split the Difference

I have had to make that decision on many press approvals. I chose to split the difference, leaning more toward the continuous-tone proof. I have also done press approvals where there are internal conflicts in which the proof was no help at all. By internal conflict I am referring to a situation where you may have greens and reds on a page, and if you make a move to help the greens you may be sacrificing the reds. Again we split the difference using numbers and objectivity.