Do Away With Proofs

It was found the product was just as good with less guessing, and any questions that came up were much easier to answer by printing to numbers. If the printers hit their target numbers as expected, then there would be no questions asked of them about the reproduction of the issue. We would go back to the editorial department and look at the total area coverage of the images on the page. There would be times that the continuous tone would be heavy but generally it was fine.