Dissecting Digital Decisions

Tierney: I think some of the things that Jack's saying are very true. There are definitely size limitations. We're running two-up, 12x18˝. Most things are either 81⁄2x11˝ or smaller, but we felt we had enough work in that size range in short-run color that would justify [the Indigo].

The system aspect that Jack's indicating, we have found that dealing with the different software packages (i.e. Excel, Word, Photoshop) is one of the key challenges...with a digital color press. There's no question about it.