Dissecting Digital Decisions

IPG: How long are your print runs?

Tierney: The key for our run lengths, to make cost justification, is no more than 1,500 sheets. Once you go beyond 1,500, it's cheaper to make a plate.

IPG: Jack, have you considered buying a digital press?

Mondin: Yes, we did a study evaluation in late '96, and we got some key customers involved, but we were looking at it from another standpoint. We were looking at it...to do customization—every page different. That was one of our primary reasons for looking at it. Secondary was to find alternate ways for production, just like Bob is saying.