Dissecting Digital Decisions

To get a look at the factors behind these tough decisions, IPG tracked down the managers of two of the country's largest in-plants: Jack Mondin, of USAA, and Bob Tierney, of Allstate.

Each has over $15 million in his printing budget. Each conducted a careful study. Tierney bought an Indigo; Mondin did not. What was their reasoning? IPG brought them together to find out.