Dissecting Digital Decisions

• Printing budget: $16.5 million

"Digital color has its place when an in-plant is producing short-run color, fast turnaround, and the company is buying work that is being produced on those pieces of equipment in the commercial marketplace."

—Bob Tierney

"Size format on those presses was a big limitation. We were going to have to redesign to make it fit. And when we did that, then something that was a short run in the offset world became a long run in the electronic world."