Dissecting Digital Decisions

But after snapping them up, a lot of commercial printers discovered that they didn't have the appropriate workloads to keep their investments busy with profitable work.

In-plants, at the mercy of their parent organizations' budgets, were far more cautious. Many looked into the technology—represented most recognizably by Indigo, Xeikon and Heidelberg—and several purchased presses. Others decided that a digital press didn't fit their markets. But why?