Dissecting Digital Decisions

Mondin: We felt that the Indigo output was much higher quality than the Xeikon, strictly because of the liquid ink.

Tierney: Yeah, the liquid toner makes a big difference.

IPG: What could an in-plant do to justify a digital press?

Tierney: The issue of this whole audience-of-one type of printing, and the personalization...those applications today are well served in the laser print world. And to suggest to your corporation that you can improve on the quality of that black-and-white output is a huge mistake, because the majority of that output goes in the garbage anyway. And for you to want to produce something more expensive, you need exhaustive studies...to determine that, yes, color will sell this much more. So I'm against digital color equipment in the in-plant as opportunities for new markets.