Dissecting Digital Decisions

IPG: Jack, do you print similar items?

Mondin: We've got training materials, but they are pretty conservative. They don't use a lot of color in their manuals. They're 98 percent black and white.

One of the [applications] that we had identified that I'd forgotten about, and Bob just hit on it, was proofing. We do a merchandising catalog three times a year. It's about 144 pages. Before they print a million of them, they do between 200 and 300 copies, and then those are disbursed among a select group of folks and they do one last proof. So that was [another application] that had been identified.